Advertising on DuckDuckGo takes the form of sponsored links that appear adjacent to search results. Viewing ads is privacy protected by DuckDuckGo and most ad clicks are managed by Microsoft’s ad network, though even in that case, “Microsoft Advertising does not associate your ad-click behavior with a user profile. It also does not store or share that information other than for accounting purposes.” We have a similar arrangement with TripAdvisor.
This is generally how advertising appears on DuckDuckGo:
If you think you see low-quality ads, for example, ads that seem irrelevant or suspicious, please use the ‘Report Ad’ link for the ad in question on the search results page and follow the prompts.
Visit Advertise on DuckDuckGo Search to learn more about why you should advertise on DuckDuckGo.
Visit Microsoft Advertising to start buying search advertising on DuckDuckGo.
Prior versions on GitHub.